media technologies
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Monday, 21 February 2011
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
due to lack of communication within our group and timing of out ancillary tasks due in caused complication when producing the media tasks.
The digipak and magazine share the same image of the female which show correspondence but not in theme, font or organisation of the text. our ancillary tasks didn't correspond with our main product as the image of the female isn't the same as the video but then the theme of each ancillary task corresponds with the video as it is a intimate female artist the colour of the digipak is a pink theme which shows and could represent love, where as the magazine cover is black, white and silver which follows common conventions of other magazine advertisements where it is to sell the artist rather than the music its self. black white and silver show sophistication and maturity which fit in with the character of the artist which gets out across in the film.
Wasn't really effective as the correspondence between them wasn't strong enough for the artist to gain another theme to be recognised by,
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
MUSIC VIDEO
Genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band)
My Research
Most R&B Music videos contain performance. My research finds most Dance routines or choreography at some part of the music video.
Your Production – Use, Develop or Challenge
We challenged this due to out song lyrics didn’t have a connection with dance or and more performance as our artist is a solo the video is just her so we used performance such as singing instead of dancing.
Relationship between lyrics and visuals
either illustrative, amplifying, contradicting
My Research
Most R&B music video relationship between lyrics and visuals are either illustrative or amplifying.
Your Production – Use, Develop or Challenge
We amplified our relationship between the lyrics and visuals this is because we thought this would be most effective as our video is performance/ narrative so the audience can gain information of the narrative though the lyrics.
Relationship between music and visuals
(either illustrative, amplifying, contradicting).
My research
Again its either illustrative or amplifying depending on the sub genre of the R&B video e.g. Beyonce single ladies or Kanye west Work out.
My production
Our relationship between the music and visuals is illustrative and goes with the editing and the rhythm or the music. For example we editing our video with the same cutting rate to the rhythm of the song this helps the narrative of the video as it is going on at the same time.
Demands of the record label
will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (a visual style).
My Research
Selling the image of the artist so not only selling the music but also image such as fashion, beauty and personality.
My Production
We used this idea of selling the artist aswell as the music but using performance and a lot of close ups we let the audience see the artist at a close up so they get familiar with our artist an she gains recognition which could gin her to get more work apart from music.
We created this image by putting her in glamourous clothes and loactions and using a numourous amount of close up and extreame closes ups of her face and fashionable items.
Notions of looking
(screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
My Research
Voyeuristic of the female body is a common conventions of R&B videos. This sells the image of the artist and audience views the video though the male glaze
M
y production
We used these conventions in our video as we used many close up of the female body because this helps with our narrative of our film of a romantic r&b genre. Also this helped us sell the image of the artist.
intertextual reference
(to films, TV programmes, other music videos etc.)
My Research
With movies of love scenes, and relating music videos from the genre but also the same artist.
My Production
We imitated other artist’s video such as beyonce. This is because the target audience will be familiar with these conventions so hopefully form a bond with our artist as similar to main r&b artists.
Conventions we didn't follow was:
we didn't use dance or choreography as it wasn't suitable
we didn't change costumes as our video was not set episodically
our narrative structure isn't linear and goes back and forth between time and events.
We used common conventions to form our other media products.
Magazine Advertisment
conform
background plain
main image of artist
Digipak
conform
information of artist
postioning of artist on cover
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